Amazon wins streaming rights for Rajinikanth, Akshay Kumar film 2.0 at
record price!
Superstar Rajinikanth’s upcoming film 2.0, co-starring Akshay Kumar, has
fetched a record-setting price for the streaming rights, which is acquired by
the Amazon Prime Video India. Terming it as a “momentous deal”, the video
streaming site said the mega-budget sci-fi film will be made available in its
library soon.
“Amazon Prime Video is happy to join hands with Lyca Productions for the
exclusive streaming rights for this mega-blockbuster film. Both, Rajinikanth
and Akshay Kumar are phenomenal actors with an unbelievable fan following that
will soon get the chance to stream the sequel of Rajnikanth’s memorable movie
on their favourite streaming device,” Vijay Subramaniam, Director, Content,
Amazon Prime Video said in a statement.
The
video-streaming platform has been giving an aggressive push to expand its
services in India by acquiring rights for major film titles in Hindi, Tamil,
Telugu and other regional languages. Directed by Shankar, 2.0 is being made on the budget
of Rs 400 crore. The film has been making record pre-business deals even before
its release that is expected to surpass the pre-theatre release business of
Baahubali: The Conclusion. Earlier this year, the makers of superstar Rajinikanth’s 2.0 sold the
satellite rights of the film’s all versions, including Tamil, Telugu and Hindi,
to Zee TV for a price which was pegged at Rs 110 crore. By far, this was the
biggest deal in the history of satellite deals. This was also the highest
revenue produced by a regional film in this category that beat Aamir Khan’s Dangal,
which fetched Rs 75 crore for its TV rights.
2.0, the sequel to the 2010 blockbuster Ethiran, was first announced as
a Diwali release. The release date was later pushed to early January. However,
it has been again postponed citing post-productions reasons.A source in the
production house said the new and final release date of 2.0 will be announced
shortly. “The filmmakers are discussing the date. It will be announced in the
next two or three days,” the source added, assuring that there will be no
further changes after this.
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